Kyle Edward Ball’s horror film is being compared to “Poltergeist” and “The Blair Witch Project.” Here’s how, thanks to TikTok and Reddit, it was a hit before it was even released.
in seven days using equipment borrowed from the Film and Video Arts Society of Alberta, a nonprofit headquartered in Edmonton, Canada, where the 31-year-old and his boyfriend live. Most aspiring horror filmmakers want to make a spooky-house movie, he says, and yet the aesthetic conceit came to Ball before the premise of the story did. Lo-fi productions are his comfort zone, as seen in the
he’s made based on user-submitted nightmares. “Show, don’t tell” is common writerly advice, but Ball's philosophy with“When I was doing my YouTube videos, I didn’t have access to actors,’” Ball tells The Daily Beast’s Obsessed. “Sometimes I would get my friends to maybe act in something, but they weren’t professional actors. I had to find clever ways of working around that.
Ball’s 96-page script, which meticulously outlines every shot, was always light on dialogue—but the final cut is even lighter. During the weeklong shoot and four-month edit, in which he applied a graininess meant to evoke ’70s films, Ball stripped lines that filled in details he’d rather leave open-ended, including the monster’s name. Becauseleaked, Reddit commenters were already puzzling out its ambiguities before it opened in theaters.
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