In her first on-stage interview since she became CEO of European pay-TV giant Sky, Dana Strong discussed the Comcast-owned broadcaster’s recent deal with ViacomCBS in Europe, the potential sa…
discussed the Comcast-owned broadcaster’s recent deal with ViacomCBS in Europe, the potential sale of Channel 4 and her favourite TV shows.
In her discussion with Sky journalist Beth Rigby, Strong regularly sounded notes of optimism about how the company was responding to the challenges posed by SVODs and shifting viewing habits. She continued: “I don’t respond to all the rumoured anxieties in the market. You need to look at the fundamentals. I see a very developed PSB and vibrant market place that is still growing. I see an extraordinary production group and talent group in the UK. The foundations are really rock solid. The UK has always been a leader in innovation.”
“Our view is that we were better together. We can expand to 20 markets we weren’t in before. The brands work well together, so it’s a great indication of working together to provide a better service to customers.”
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