Sky has embraced the cord-cutting revolution by launching a TV product that doesn’t require a satellite dish, described by CEO Dana Strong as the “first platform to fully integrate cont…
Unveiled at a swanky event in London’s Greenwich this morning,will offer Sky subscription packages that start at £13 per month after the cost of TV. Sky CEO, UK and Ireland, Stephen van Rooyen, said the TV products are around 30% less than the average on the market.
The platform is ‘voice first’ and was described by various senior Sky execs as the natural evolution from Sky Q. CEO Dana Strong said Sky Glass is “the first platform to fully integrate content from local broadcasters to global giants such as Netflix and Disney+.” with all Sky channels, public service broadcasting channels and streaming apps.
“Most people use multiple apps to find content but these experiences can feel fragmented and we end up spending more time searching for content than sitting back and enjoying it. In our already complex lives, we need things to be simple and this will dramatically simplify experiences and transform the role of TV in the home.”
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