Murdoch-owned channel creates and distributes content promoting climate scepticism across the world, analysis finds
Australia’s Sky News channel has become a central source for climate science misinformation around the world, gaining high traction among conservative social media influencers and networks, according to a report.
A failure to stem “mis- and disinformation online” had allowed junk science, climate delayism and attacks on high-profile individuals working on the climate crisis to become mainstreamed,” the report said. Social media outlets were monetised through algorithms that prioritised “anything that’s outrageous and engaging”, Cooper said, and this meant climate misinformation was “reaching millions more people than it otherwise would”.
The analysis showed that before 2017, Sky News Australia posted an average 25 tweets a month on climate-related issues. But they now publish an average of more than 100 posts a month, with peaks of up to 300 a month.
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