Clever ads cut smoking among Australians and increased their use of seatbelts and sunscreen – but where’s the education campaign for the dangers of climate change?
Remember “Life, be in it”, “Click clack, front and back”, “Slip, slop, slap” or “Every cigarette is doing you damage”? Large-scale public awareness campaigns are routinely used by governments to change public behaviour and protect our health. They remind us to stop littering or speeding, and have encouraged us to get our booster shots, do our tax or look out for would-be terrorists.So, as we hurtle into a boiling summer and beyond 1.
Another complication is sections of the advertising industry. Big agencies with government contracts can also represent companies whose profits depend on a growth in greenhouse gases.Then there is the government’s own behaviour. It’s difficult to convince the public to switch off coal and gas when the government is greenlighting new coal and gas.
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