Davis Factor is releasing his first book, “Smashbox: Make S!+ Happen.”
“How it all started, what it’s all about,” said Davis Factor, now senior vice president of creative worldwide at Smashbox. “The journey, me as a photographer, then going into studios, then going into cosmetics.”“That image just worked,” he said.Inside, the foreword is by“Him and I had a really good conversation,” Factor said of Downey, a close friend. “And thenwrote a beautiful intro to the book for me.
“Make S#!+ Happen” — which Factor describes as a motto of sorts — took a year to make. It was done with the help of creative director Doug Lloyd and Geraldine Baum, who handled the archives. “We sent Doug a million photos, and he sent us back a layout of the book,” explained Factor. “We had three or four corrections. That was it. It was the easiest thing in the world. I wasn’t too precious with it.”“It’s a lot easier of a process than I thought, because there are images that are in my mind, that I know I love already,” he said. “I didn’t torture myself.”
In the end, he simply “wanted to do something beautiful,” he said. “Something that represents me and my career.”
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