Wake up and smell the kitsch. Weird candles are in this year. GoogleShoppingXPAPER
have
gotten COVID. In a scraped study of candle reviews over the duration of the pandemic, more people have complained that the scented candles they received had no fragrance at all. The Google search terms for scented candles and anosmia, the medical term for the loss of smell, are sister lay-lines on a chart that spans the entire pandemic thus far.
Group chats are carousels of memes, flowers from the farmer’s market, failed baking attempts and making fun of far-too-targeted product marketing. A candle, named Student Loans, once dropped into the chat, elicited ghost emojis. Some memories don’t need a fragrance to call forth strong emotions. The candle’s notes are decidedly normal, a combination of coconut and musk. Not like the hallways of a Student Loans Department at all. Sometimes the provocation is just the name, of course.
More personally, there’s been a rise in candles that pay tribute to smells across the Asian diaspora. Someone suggested I try Jia Home Company’s Bunny White, a toy candle that’s supposed to smell like a White Rabbit candy. Riveted by the mere description of a candy that occupied my childhood, I added one to my own cart. So many candles smell reminiscent of clean laundry, amber, the ocean — and all those smells are relaxing, but not necessarily a reminder of home to all that come across them.
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