Smile takes the top spot at the Friday Box Office with $8.2 Million.
It’s been a great year for original films — last weekend’s box office chart was dominated by non-IP titles — but it has also been a terrific year for horror movies. After the success of the word-of-mouth hit Barbarian, it’s time for Paramount’s Smile to stake its claim at the top spot of the box office. The film made $8.2 million on Friday, including $2 million from Thursday previews, on its way to an estimated $19 million opening weekend.
COLLIDER VIDEO OF THE DAY The studio used inventive marketing techniques to generate publicity for the film, which included purchasing seats at MLB games and strategically positioning maniacally smiling actors in the camera’s view. The picture is directed by Parker Finn, and stars Sosie Bacon, Jessie T. Usher, Kyle Gallner, Caitlin Stasey, Kal Penn and Rob Morgan.
Last week’s number one film, Don’t Worry Darling, is expected to slip to number two with an estimated $7.2 million second weekend, which is probably something that Warner Bros. should be worried about. Budgeted at $35 million, director Olivia Wilde’s mid to poorly reviewed psychological thriller has now made a little over $33 million domestically. But the estimated 62% weekend-to-weekend drop certainly doesn’t bode well for its future.
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