Snap is testing paid upgrades to popular AR lenses
a new way for its augmented reality lens creators to make money from their creations. The company is experimenting with a new feature that will allow creators to sell paid upgrades to lenses with Snapchat’s in-app currency .
Creators have flexibility in terms of the “digital goods” they can build into their existing lens. It could be a new effect within the lens, new editing tools or some other kind of “power up” that enhances the effect, according to Snap’s Sophia Dominguez, who leads the company’s AR partnerships with creators.
For its initial rollout, Snap has opted to work with creators behind some of the app’s most popular effects, like the “potato lens” . With the unlockable upgrades, fans will now be able to use tokens to change up the effect with different features like a magic wand or a police officer costume. For now, only a handful of creators have access to the feature, which will only be available in Australia and New Zealand to start.You can disable notifications at any time in your settings menu.
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