Snap's Chief Business Officer Jeremi Gorman spoke about Snapchat's ability to help publisher reach individuals who aren't watching linear television.
Snap's Chief Business Officer Jeremi Gorman said Snapchat's original show "Endless Summer" had more viewers than the Game of Thrones finale.The executive also spoke about Snapchat's ability to help publishers reach individuals who aren't watching linear television.'s Chief Business Officer Jeremi Gorman said this week that one of the Snapchat's original shows was so widely viewed it topped the viewership of the "Game of Thrones" finale.
Gorman, speaking at a session at Advertising Week with "The Daily Show" host Trevor Noah in New York Wednesday, said Snapchat's original series "Endless Summer" was watched by 28 million people, more than the number of people who watched the finale of HBO's "Game of Thrones." A record 19.3 million peopleto watch the "Game of Thrones" finale the night it aired.
A Snap spokesperson said the company counts a view when a video is opened by a user, regardless of how long the video was watched for. So Gorman's comparison could be a bit apples to oranges since she appeared to be comparing how many people viewed the entire season of "Endless Summer" versus a single episode of "Game of Thrones.
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