Snapchat says it has developed new tools to crack down on the sale of deadly counterfeit pills on the app in an effort to keep its community safe from the “devastating impacts of the fentanyl crisis.”
Chelsea Stahl / NBC News; Getty ImagesSnapchat has developed new tools and educational content to crack down on the sale of deadly counterfeit pills on the messaging app. These tools aim to warn users about the dangers of those pills in an effort to keep its community safe from the “devastating impacts of the fentanyl crisis,” the company announced Thursday.
“Most drug dealers are multiplatform marketers,” Tim Mackey, founder of S-3, said. “Snapchat is a popular modality for marketing, engagement and building a customer list.” He added that now “the same features and market share that makes Snapchat so attractive to drug dealers we can use to warn the kids about the problem.”
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