Snapchat is expanding its revenue sharing program to entice creators
Snap, once happy to let creators take a backseat to users’ friends and family, is making a new push to bring more creators onto its platform. The app is expanding its revenue sharing program and adding new public-facing features to help creators get started and get discovered in the app.
Snapchat first introduced mid-roll ads as a way for some of its Snap Stars to earn money from their Stories. Now, the company says that creators with at least 50,000 followers, 25 million monthly views and at least 10 Stories posts a month “may be eligible” to participate in the revenue-sharing arrangement. Presumably, the company is still reserving the right to greenlight individual users into the program, but the metrics at least give budding creators a target to shoot for.
The program isn’t the only way creators can earn money from Snap, but sharing in ad revenue has long been top creators’
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