Snapchat's new shoppable game could help Adidas appeal to the platform's young user base:
in profit in 2018, per Sensor Tower. While Fortnite's purchases are for digital goods, like character "skins" — outfits for a gamer's avatar — Snapchat's shoppable game attempts to build on the behavior among gamers to inspire the purchase of real-world goods.
The game further indicates how mobile-first branded experiences will become increasingly immersive, entertaining, and interactive in order to drive conversions and retain users.
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