Dynamic Stories will automatically show the hottest and most relevant news from trusted sources
Snapchat's new"Dynamic Stories" will sync up to local media partners' RSS feeds — the data that a news outlet sends out every time a new article is published — so, when a new story is up, Snapchat's Discover page will be ready to display it. Snapchat claims,However, even if the web version of an article contains a video, don't expect to see one in Dynamic Stories for the time being.
As Snapchat explained, these Dynamic Stories"update in real-time," which means that its users will get the latest breaking news stories directly into the Snapchat app. Furthermore, Snapchat stressed that these stories come only from verified media publishers and content creators.
Previously, uploading news to Snapchat was a laborious process, and it was harder for publishers to update them when needed. But now, because with Dynamic Stories, the process is automated, publishers will most likely not need to do anything to upload or maintain their pieces on Snapchat. In addition to making uploading easier, Snapchat will display ads between Dynamic Stories and share a portion of the revenue with publishers.