Snapchat's messaging and calling features land on a new set of screens
. But it is the first time some of Snapchat’s core messaging features will be available to users outside of the mobile app.
The change could help Snapchat increase engagement with its most dedicated users. A Snap spokesperson noted that video calling has become more popular among Snapchat users in recent years, and that a desktop experience can be more conducive to longer video calls. It could also help Snap replicate the experience of apps like Discord where teens tend to use chats as places to hang out while doing other online activities.
Notably, there are no ads or other revenue-generating features in Snapchat for Web, though a spokesperson said the company could eventually bring other aspects of the mobile app to the browser version of the service — if there’s enough demand. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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