Sneaky polluters: The dark side of fashion’s ‘it’ trend

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Sneaky polluters: The dark side of fashion’s ‘it’ trend
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Sneakers are today’s “It” item. Made mostly from synthetic components, they’re also making an outsized contribution to climate change, and that’s even before they end up in massive dumpsites. | Marion Hume

Every writer of fiction will tell you they’ve had an “I cannot believe this!” moment, where life unexpectedly imitates their carefully crafted art. One of my recent favourites was in the 2021 novel,, in which protagonist Frannie becomes a home recluse and drinks too much – this imagined by author Jacquie Byron long before we’d heard the term “lockdown”, nor worked out how well it hyphenated with “chardonnay”.

Yet honestly, my own experience is ridiculous. With co-author Andrew Lamb, I’ve written a romcom about climate change set at Paris Fashion Week. Yes, you read that right. Without giving too much away, the aim ofis to celebrate everything we adore about Paris while questioning a global culture of over-consumption that’s spun out of control.When you write drama, you’re always looking for “the one getting away with it”, and in the case of fashion, that’s what we put on our feet.

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