The outcry over the Snickers ad came as tensions surrounding Taiwan in mainland China are at their highest in decades, after US House of Representatives Speaker Nancy Pelosi visited the island on Tuesday.
Snickers joins a long list of foreign brands that have been forced to apologise after being called out by Chinese social media users for not using Beijing's preferred nomenclature for Taiwan.Mars Wrigley, maker of the Snickers candy bar, apologised for a Snickers product launch which Chinese social media users said suggested that Taiwan was a country.
Mars Wrigley later published an apology on its Snickers China Weibo account and said the relevant content had been amended."Mars Wrigley respects China's national sovereignty and territorial integrity and conducts its business operations in strict compliance with local Chinese laws and regulations," Mars Wrigley added.
The issue of Taiwan is a hangover from a brutal civil war in China that ended in 1949 with the defeated Nationalists fleeing to the island while the victorious Chinese Communist Party assumed control of mainland China.
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