Gen Z influencers spruik tan lines as summer’s ‘fav accessory’ to generation ‘obsessed’ with looks
In life, there are lots of pleasurable things that we know aren’t that good for us: simple carbs deep-fried in vegetable oil, drinking one or two wines over the recommended limit at dinner with friends, and sitting in the Australian sun.
The hashtag #sunburnttanlines has more than 200m views on TikTok, while #suntan has almost 1m on Instagram, with users sharing videos of themselves tanning in high UV or showing off their lines after being outside.In one video, a voiceover asks the tanning woman if she can talk to her about melanoma. “I don’t know her, luv,” she answers.Council recommends sun protection whenever UV levels reach 3 or higher, with levels between 6 and 7 classified as high and anything above 11 as extreme.
TikToker and self-described “SPF lover” Belle Bower, who lost her dad to melanoma, said there is a lack of awareness in younger generations.“We’ve got millennials, who grew up with campaigns from their parents, like Slip, Slop Slap, and then there’s my generation, Gen Z, who’ve grown up with a lot of social media, who don’t have access to these campaigns as readily.”
Australia has the highest rates of skin cancer in the world, with one Australian dying every six hours from skin cancer. And Cancer Council research shows nine in 10 people under 30 intentionally or unintentionally suntan.Our Australian afternoon update breaks down the key stories of the day, telling you what’s happening and why it mattersBower said warnings about cancer would do little to show young Australians the damage it can cause – like sun spots, wrinkles and premature ageing.
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