SonicTheHedgehog producer Tim Miller addresses the conspiracy theory that the Ugly Sonic design was an intentional marketing ploy. 'In hindsight, Jeff and I have talked about it, I feel like it was the luckiest horrible thing that could’ve happened...'
Over three years after it became a source of infamy in Hollywood, producer Tim Miller has addressed the rumor that Sonic the Hedgehog's bad design was an intentional marketing ploy. After making a name for himself in the film industry with his work in the visual effects field, having co-founded animation house Blur Studio and provided effects for The Girl with the Dragon Tattoo and Thor: The Dark World, Miller would make his directorial debut with Deadpool.
SCREENRANT VIDEO OF THE DAY Though keeping busy with the directorial side of things, Miller and Blur Studio would help launch the Sonic the Hedgehog movie franchise alongside director Jeff Fowler, with Ben Schwartz voicing the titular character and Jim Carrey playing the iconic Doctor Eggman.
No, but in hindsight, Jeff and I have talked about it, I feel like it was the luckiest horrible thing that could’ve happened, because I feel like fans appreciate the fact that they’re voice was heard, and it made them feel some sense of ownership in the success of the movie, and they should feel ownership.
How Sonic's Bad Design Benefited The Movie As Miller notes, the Sonic the Hedgehog bad design may have been met with a lot of backlash from viewers, but it still ultimately benefited the movie upon its release.
This success has since propelled the Sonic the Hedgehog franchise into an entirely new medium with the 2022 sequel scoring better reviews with critics and audiences and outgrossing its predecessor with over $400 million made.
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