Sony announces 2023 TV lineup: better late than never

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Sony announces 2023 TV lineup: better late than never
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A superbright QD-OLED and modest upgrades elsewhere.

, Sony is finally introducing the 2023 lineup of Bravia XR sets. The new lineup includes a wickedly bright QD-OLED at the top of the pile, but this is otherwise mostly a year of iterative refinement and modest improvements. Several of the TV models have gained more dimming zones and slight brightness improvements compared to the sets from last year that they’ll be replacing.

Moving up from there, we get the A80L OLED, which now comes in an 83-inch size on top of the display sizes offered with last year’s cheaper Sony OLED. The upgrades here are minor: the company says you can expect 10 percent brighter performance and slightly better dialogue clarity due to improved tweeters. But overall, it’s very similar to last year’s A80K WRGB OLED TV. You can consider this new modelIt’s the QD-OLED A95L that could wind up as Sony’s most impressive TV this year.

Just like Samsung, LG, Hisense, and others, Sony will now display a settings menu tailored to gaming instead of making you dig through the normal screens. Sony’s implementation lets you toggle VRR, motion blur reduction, black equalizer / contrast adjustments, and a persistent on-screen crosshair. There will also be an option to adjust the screen size of your game if you want a smaller window on a large-size TV for whatever reason.

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