Does San Antonio really need a symphony? Do we even want one?
In marketing, there is a term: “consumer demand.” If there’s a demand for something, it will sell. If there isn’t, it won’t. The symphony doesn’t sell enough tickets to pay the staff, the operating expenses and 72 musicians.
That means it’s not a healthy business. A business that spends more than it takes in year after year is not entitled to survive. Businesses come and go. Some survive, some die. Sears, once the nation’s largest retailer, died when people began buying online. As Frank Sinatra famously sang, “That’s life.”
Some 30 years ago, I chaired the symphony’s board. Every year during my term, no matter how hard we tried, expenses exceeded income. It was one of the most frustrating jobs I’ve ever had. Even then, it was becoming clear that this lady’s charms were fading. Older, longtime patrons were dying off as younger people were going elsewhere for entertainment. Annual corporate and philanthropic gifts in the six and seven figures needed to sustain a symphony never materialized.
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