We catch up with Mark Rankin, the Chief Technology Officer for Sotheby's Motorsport (SMS), to gain insights into what makes this new online auction platform a step above the rest.
- I have a history of buying cars online. You could say that I’m a glutton for punishment. The experience has always been financially risky and a bit clunky. I remember not long ago; I bought a beautiful Porsche online. I sent my money to someone I’d never met and hoped the car would show up. The seller seemed like a nice guy, but he had a way of only calling once a week or so. I felt like I was always having to chase him. He had my money and had what was going to be my car.
What makes anything great is people. The incredible team we were able to assemble around us — from the partners at Sotheby’s andto the individuals we’ve been able to recruit, the team has been why we’ve been successful in bringing this to market so quickly with features not seen together in the digital space.
I could talk for hours about the layers of encryption and the technology behind the platform, but what’s really impactful is how we used technology as an enabler to deliver four different user experiences based on how people want to use the site.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Amrabat starts and Mount's new role - Man United might have new big game tacticErik ten Hag will be looking at ways to address Man Utd's awful away form, and a change of tactics could be on the cards.
Read more »
Erik ten Hag's ideal Man Utd line-up vs Brighton including two debutsMan United will hope to return from the international break strongly and Erik ten Hag may welcome back a few players.
Read more »
New York Fashion Week S/S 2024: Helmut Lang to Ralph LaurenNew York Fashion Week S/S 2024 sets off womenswear fashion month with a packed schedule spanning big-name debuts, runway returns and plenty of hometown favourites
Read more »
Sando's Pick Six: Deion Sanders' next coaching job and more from around the NFLPlus Dan Campbell and Detroit's new turn, the Chargers' new concern, Derek Carr's new world and more
Read more »