Southwest's long road to winning back customer trust

Southwest will review every aspect of its operations, including the company's outdated scheduling technology and its unique point-to-point routing.

A lot of Southwest ticketing counters looked like this over the holidays. Photo: Seth Herald/AFP via Getty Images

Southwest's long journey toward winning back the trust of its customers is off to a smooth start — the airline canceled fewer than 100 flights over the weekend — but there's still a long way to go.

"We look forward to the opportunity to address any needs of our customers over the coming days as we strive to return to our previous level of Southwest hospitality and reliability," a Southwest spokesperson told Axios.

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