SpiderManNoWayHome has set yet another record, this time for the most digital sales within a week of home release.
Spider-Man: No Way Home has set itself another record, this time smashing home digital sales records within the first week of release. Easily one of Marvel's most ambitious films since Avengers: Endgame, the joint Sony and Marvel Studios project is already the highest-grossing film of 2021 and the sixth highest-grossing film of all time.
Featuring Benedict Cumberbatch's Doctor Strange, much of No Way Home's success is due, in no small part, to the return of characters from previous iterations of the Spider-Man franchise.
Of course, fans who have seen the film will probably not at all be surprised with the amount of success it is currently enjoying. It also serves to demonstrate to both Sony and Marvel Studios, exactly how profitable their shared creative management of the character can be. At one stage there were serious questions over the character's future within the Marvel Cinematic Universe, and it almost seemed that Spidey was destined to leave the MCU altogether.
If No Way Home's financial performance is any indication, Holland's heroic appeal to keep the character within the MCU was more than justified. With this sort of success, it seems logical that Sony and Marvel will look to continue their partnership and audiences can expect much more of their favorite web-crawler on their screens. There are even suggestions that fans can expect the introduction of another Spider-Man in the MCU, in the form of Miles Morales.