The metrics for success and popularity in moviemaking are changing. Rapidly.
success? Traditionally, it’s been measured by box office receipts and viewership numbers . But in the age of streaming, and particularly in this pandemic-induced time of the theater-streaming hybrid, there is no single metric to determine if a film did well, leaving everyone—particularly Hollywood execs—a little anxious about the future. Or, at least, that was the case before Spider-Man found his way home.and absolutely crushed it. Or so it would seem.
, even though it was in its second week of release. That would seem pretty bleak for Neo and co., until you remember that the film was also released on HBO Max the same day it hit theaters, while Spidey was a strictly theatrical release. Still, the streaming viewership wasn’t that impressive either. Only 2.8 million smart-TV households watched Lana Wachowski’s
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