LOS ANGELES (AP) — “Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 t…
By Jonathan Landrum Jr. | Associated Press
The first “National Cinema Day” nationwide promotion became the highest-attended day of the year, drawing an estimated 8.1 million moviegoers on Saturday, according to The Cinema Foundation. The one-day event – offered on more than 30,000 screens and held in more than 3,000 theaters, including major chains AMC and Regal Cinemas – collected preliminary box office returns of $24.3 million, according to data firm Comscore.
“This event outstripped our biggest expectations,” said Jackie Brenneman, president of the Cinema Foundation, a nonprofit arm of the National Association of Theater Owners, in a statement. “The idea of the day was to thank moviegoers for an amazing summer, and now we have to thank them for an amazing day.”
“This proves that people love going to the theaters,” said Paul Dergarabedian, senior media analyst for Comscore. “Pricing is always a consideration.”
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