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Agencies report growing demand for elite nannies who speak multiple languages, hold degrees and travel constantly, earning about $US200,000 ($281,000) a year on rotating schedules. The rise of the rota nanny has changed the job for the super-rich and comes at a personal cost for some carers.
Ultra-rich families are paying nannies as much as $US200,000 ($281,000) a year, with some working at least 12 hours a day, seven days a week before getting a week off.
High Pay for Long Hours Defines Nannying
At an hourly rate, that is on a par with a private-equity associate. High pay for long hours on a rota is common on oil platforms, in mines and on container ships. It is increasingly common in another exacting field: caring for the children of the super-rich. A decade or so ago, such highly paid gigs were rare.
Anita Rogers, founder of British American Household Staffing (BAHS), an agency that finds nannies as well as governesses, butlers and chefs for wealthy households, said: We used to get a lot of: Oh, I am not paying that. Now it is quite the opposite. Clients demand nannies who have not only trained at the best academies but also speak several languages, have degrees from elite universities and are willing to travel constantly and put in very long days.
And they are willing to pay. This has led to a boom in top-of-the-market nannying, which is something of a cottage industry. Although some institutions are of long standing, such as the Norland University of Early Childhood, a posh British training school that has been around for more than a century, many agencies upper-crust parents turn to are much younger. Rogers set up BAHS in 2012.
Among her competitors are Adventure Nannies, established in 2007, and Morgan and Mallet, founded in 2015. Rogers says she now has 7000 clients. A degree, multiple languages and a willingness to travel are now standard expectations. Rogers said: They want nannies that have experience on yachts and jets.
Extreme Wealth Shapes Unrecognisable Job
It is just a given. She adds that this extreme wealth can be a lot for somebody that has never been exposed to it. The basics of nannying for the children of the very rich are the same as for those of the merely affluent: bottle-feeding, preparing meals, trips to the playground. But the surroundings and expectations can make the job almost unrecognisable.
Often a nanny is just one of a dozen staff, rather than the sole employee. The demands can be extreme, or extremely petty. One nanny recalls that an ultra-rich family she once worked for required her to iron their son's underwear every day. Another parent was furious that she did not immediately fetch a ladder to replace a light bulb in the playroom ceiling, which was five metres high, while caring for their small children.
The structure of the job has also changed, with the rise of the rota nanny. Before the COVID-19 pandemic, Rogers' richer clients, who could afford as many hours of child care as they wanted, would often cobble arrangements together, hiring one nanny for Monday to Friday and another for the weekend, then hire a babysitter for a night out. If parents had to work late, they would hope their weekday nanny could cover the extra hours at the last minute.
Now two nannies, one on and the other off, can cover every daytime hour, every day of the year, if at a price of hundreds of thousands of dollars. This is plainly more convenient for those who can afford it. With separate nannies for weekdays and weekends, if they wanted one to travel with them, she might need to make arrangements for her own family, and be paid for longer hours and perhaps a travel fee too.
Alternatively, they might hire a different nanny for the trip, whom their children would not know. With nannies on a full-time rota, there is much less disruption. It can suit many nannies too, says Rogers. They get a full seven days off to do their own thing.
Rota System Comes With Career Costs
When clients request weekday nannies, she now has fewer of them to offer. But the new system can come at a cost. Lauren Lomascolo, who has nannied for wealthy clients for a decade, said: Before I really dove into childcare, if you would have asked me my entire life from the start of four years old, what do you want to be when you grow up? I would have said a stay-at-home mum.
Now she worries about ever finding help to cover the demands of her job. If I stay in this forever, I cannot have kids. If I get out of this, where is my income? To some, nannying for the super-rich is enjoyably glamorous.
Several successful reality-television shows have followed wealthy families, from the Kardashians to Million Dollar Nannies, a reality-TV show set in Ibiza in which six women and two men sought jobs with rich households. One of them had worked as a nanny for Kourtney Kardashian. The show featured more tantrums by adults than by toddlers. But it offered a twist on the usual escapism: the fantasy was not being one of the rich, but being employed by them.
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brisbanetimes:This story was compiled and edited by the HeadTopics newsroom and HT AI from the reports above.
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