Sports Illustrated plunged into turmoil Thursday as the magazine’s new management began laying off staff members in a plan to heavily rely on freelancers.
Sports Illustrated, which was the gold standard for in-depth sports stories, plunged into turmoil Thursday as the magazine’s new management began laying off staff members in a plan to heavily rely on freelancers.
Dozens of staff members are expected to be laid off. The cuts began nearly five months after Iowa publishing giant Meredith Corp. sold the 65-year-old publication to Authentic Brands Group for $110 million. Authentic Brands then assigned licensing rights to a third-party firm, Maven Inc., which now runs the magazine.
. “As the people who have made this publication what it is, we are writing to call on ABG and Meredith to save the future of this storied title.”that have long relied on advertising and subscriptions. Sports Illustrated was once the dominant sports-themed publication in the U.S. and a marquee title within the Time Inc. magazine portfolio. Magazine magnate Henry Luce, co-founder of Time, brought Sports Illustrated to life in 1954..
Authentic Brands is a New York brand management firm with rights to big-name celebrities Muhammad Ali, Marilyn Monroe and Elvis Presley, and brands including Thomasville furniture, Frye boots and Frederick’s of Hollywood. In August, private equity giantAuthentic Brands retained ownership of Sports Illustrated but assigned licensing rights to Seattle-based Maven.
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