Hockey-related hype and goofing on the Americans are tried-and-true tactics for winning over the hearts and minds of Canadians, and one of the country’s homegrown sports betting sites is using those staples to introduce and reintroduce itself to domestic punters.
SIA’s message: If Americans don’t know anything about hockey, why would you wager on hockey using an American sportsbook?Hockey-related hype and goofing on the Americans are tried-and-true tactics for winning over the hearts and minds of Canadians, and one of the country’s homegrownhas a new look and a new marketing campaign to go with it that is heavy on Canadian staples and emphasizes what the bookmaker hopes will help it stand out from the crowd in...
"It's making a lot of waves," noted Michael Zitney, director of brand and content for SIA, in an interview with Covers this week.The bookmaker is hoping the pride Canadians have about hockey and their knowledge of the sport will have them considering SIA for their next wager, and the site is dangling some localized options it hopes will catch the eye of local punters.
Nevertheless, the new SIA has a different look compared to the old version and bears a resemblance to its cousins in the Entain family, such as. However, the upgrade comes with some new features, like the same-game parlays that have become table stakes for more recreational sportsbooks. Sports Interaction, though, has shown itself willing to take a poke at its competitors, including by enlisting longtime NHLer Chris Pronger for ads that contain jabs at the marketing efforts of BetMGM and
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