Anika Wells says football (soccer) has been fractured when approaching the federal government for funding, with no clear direction for the grassroots game.
abc.net.au/news/sports-minister-asks-for-unified-funding-approach-from-football-/102207862Sam Kerr knows the power of a sporting moment in shaping the horizon of a generation.
"You see the funding that AFL, rugby, all those sports get before women's football. I think it's about getting the money into football to allow girls to play, to allow girls to have the opportunities to get to where they want to be. Unlike competing codes — such as Aussie rules and rugby league — football has historically struggled to secure significant and ongoing investment at government level, with its fractured structure: where self-interested state federations largely run and advocate for themselves, creating confusion and tension when appealing for greater investment from above.
"I would have thought that sport would want to work strategically. And that's why I was heartened by Kieran Perkins bringing everybody together for the Sport Australia High Performance Strategy. It was the first time in ages that sports came together and settled for us, as the new government, what they wanted in that space.
The unprecedented influx of women and girls to the sport that will occur as a result of the Matildas' own "Cathy Freeman" moment means that football below the elite level must be ready to capitalise on this once-in-a-lifetime opportunity and to ensure Kerr's words do not simply fade into history but, rather, create tangible and long-lasting change.
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