The bookmaker used a shell company to shield involvement in a tipping competition, which skirted advertising regulations and promoted gambling offers.
The ability of Sportsbet to burrow deep into the foundations of the country’s sporting and recreational industries has hollowed out a great many things.
Those deals are worth about $10 million a year. Apart from claptrap about “integrity” – they help AFL and NRL know whether there’s insider betting activity on games – these deals are gambling ad agreements that give Sportsbet first-bid on advertising packages worth much more. Roughly $300 millionto spruik odds markets. Everyone knows it’s these segments that piss off parents whose pre-teen children have memorised gambling jingles.
It was a phenomenal set-up: using the NRL’s IP, Sportsbet had built a customer acquisition funnel for new gamblers, advertising to fans when their rivals couldn’t.
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