.Spotify is testing a 'pre-save' feature with florencemachine's new album
“Spotify is testing a new pre-release experience,” the spokesperson said. “We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.”
Spotify is just the latest major music streaming platform to introduce a pre-save feature, which provides additional data to the label and streaming service and can help support editorial playlisting when the music is released. Apple Music and Tidal both launched pre-saves in 2018, while YouTube Music introduced them in 2020. Amazon Music does not currently offer pre-saves.
Currently, Spotify’s pre-save test is only available on the streamer’s iOS mobile app, though there are plans to expand it to Android. The feature is not yet available on desktop. Though artists were previously able to mount pre-save campaigns using tools offered by their labels or distributors, this is the first time the feature has been available directly on Spotify. The company tellsDaily newsletters straight to your inbox