Podcasts and audiobooks didn’t work, so now, Spotify’s looking for new ways to get you to upgrade.
Spotify is on the lookout for anything it can find that might make users pay up for their music service. And not even song lyrics are safe.editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.A number of Spotify users began to notice something strange over the last day or so:, which typically pop up under the currently playing song, were suddenly locked away under a paywall.
Spotify tells us that the feature is only a test. “At Spotify, we routinely conduct a number of tests, some of those tests end up paving the way for our broader user experience and others serve only as an important learning,” says CJ Stanley, Spotify’s co-head of global communications. “We don’t have any further news to share at this time.”
While it’s possible that Spotify will bring lyrics back in front of the Premium paywall, it’s certainly true that the company is on the hunt for anything it can do to get users to pay up. After pouring billions into podcasts and audiobooks to little effect, it seems to have largely given up on the idea that exclusive content is the path to riches. Instead, the company appears to be looking to build other kinds of features users might pay for.
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