A label uploaded hundreds of 30-second snippets of sleep music to Spotify — and blew them up so much that they're streaming more than Lady Gaga. Is it smart strategy or exploitation?
In addition, a playlist titled “Sleep Fruits Music: Night rain sounds, Relaxing nature thunder,” which is filled with at least 235 brief rain recordings co-credited to Sleep Fruits Music and Ambient Fruits Music, was recently the eighth most-streamed playlist worldwide on Spotify, according to a confidential list that the streaming service shares with its partners, which was reviewed bywas outperforming premier Spotify collections like RapCaviar and Hot Country, despite having a much smaller...
Dutch electronic producer Stef Van Vugt is the founder of the sleep-music account’s parent record label, Strange Fruits. When asked about the criticism of his soporific playlists, he takes a “don’t hate the player, hate the game” stance. Strange Fruits started as a dance music label in 2016, but it retooled its approach in 2019 to focus on the eight hours a day that most musicians ignore — when all their listeners are unconscious.
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