Alongside the expansion of its Harris Scarfe store network, Spotlight Retail Group is opening its first super-sized Anaconda store in Sydney next month.
after revealing plans to open a series of super-sized Anaconda stores on the east coast catering to outdoor adventure junkies.
Spotlight Group executive deputy chairman Zac Fried said the rollout of Anaconda’s Adventure HQ stores was part of a “broader strategy of exploring new and innovative ways of making outdoor activities more accessible, engaging, and exciting for both novice and experienced customers”. In addition, the likes of Scentre Group and Vicinity Centres have rebadged their mega malls as “destinational” and “living” centres with a wider array of entertainment offerings, culinary experiences and services.Anaconda’s super-sized stores will provide customers with “indoor theatre” including demonstrations and events, whilst also allowing the retailer to expand its product range into much larger items including boats, trailers and caravans, creating a “one-stop-shop” for its customers.