SRAM partners with NY Yacht Club American Magic sailing team for…?
Here’s one of the strangest press releases we’ve seen in a while: SRAM has partnered with the New York Yacht Club American Magic team in their effort to win the 2024 America’s Cup race.
“This is an amazing opportunity to not only demonstrate our products and technologies in a new and unique way but be a part of one of the most historic and viewed sporting events in the world,” said SRAM CEO Ken Lousberg. “SRAM componentry will be integral to the success of this yacht.” New York Yacht Club American Magic will spend all winter in Pensacola before relocating to Barcelona for the final push into the 37th America’s Cup campaign in 2024. The 37th America’s Cup will take place in Barcelona, Spain, in September and October 2024.
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