Pumpkin spice latte co-creator Peter Dukes told FOX Business the story of how Starbucks' most popular seasonal beverage came to be, setting the stage for the bombshell pumpkin spice market.
"We knew by the second day that we had a winner by picking up the phone and talking to the store managers [and] hearing the excitement in their voices," he said.
Each season moving forward, the PSL's popularity grew, escalating with the emergence of social media in 2008. "If you asked anybody in that room if pumpkin spice was going to become an entire industry … nobody would have guessed that," Dukes said, referring to the Starbucks latte creation. What has stuck with PSL fans is the drink’s representation of fall, Dukes suggested."It’s a fleeting time period where you get the fall leaves turning colors, the weather turning, football is back, kids are back in school … [The PSL] packages all of that in a cup.
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