Start-ups: Staff to go, kombucha and yoga can stay

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Start-ups: Staff to go, kombucha and yoga can stay
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Is free kombucha cheaper than paying $40,000 extra in salary to someone who wants to work somewhere cool? Some tech workers think so. | ANALYSIS by Nick Bonyhady nickbonyhady

, is also keeping complimentary meals, which it says is a way of bringing employees together, and the annual “Vibe & Thrive” stipends.

Industry figures say perks such as free kombucha are a canny way for start-ups to claim they have a good office culture or encourage staff to work later at low cost.“There are more talented engineers at the moment,” Loudon said. “This is driven largely by lay-offs in the tech sector from the majors to earlier-stage companies.”

A spokesman for Immutable said the lay-offs were a hard choice but necessary and the company was continuing to grow in other areas.

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