The executive was previously chief operating officer of the premium cabler.
Jeffrey Hirsch, who has running Starz for the past several months, now has the formal title to go with his job.
Hirsch has been elevated to president and CEO of the premium cable outlet. He had served as chief operating officer since 2016 and took over as head of the network following"Jeff continues to lead Starz's transformation into one of the world’s premier subscription platforms," said Jon Feltheimer, CEO of Starz parent Lionsgate.
Said Hirsch, "I am excited to have the opportunity to lead Starz into the future alongside Jon and our team. Over the last several years Starz has been on the leading edge of innovation across our industry, transitioning to a digital world with the launch of our app and OTT business and most recently through the expansion of our global footprint.
Albrecht left Starz after nearly a decade that saw the former HBO executive greatly expand the outlet's original programming with series like. He and Feltheimer, however, "saw things very differently" as to how the business should be run, a source toldafter Albrecht's departure was announced, with Feltheimer seeking more integration with Lionsgate.
Hirsch joined Starz in 2015 as president global marketing and product development and became COO the following year. He shepherded the launch of the Starz app in the United States and the expansion of the StarzPlay service to more than 50 countries abroad. Starz has 24.7 million domestic subscribers, including 4.4 million for its OTT service.
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