See every look from Staud's spring 2023 collection:
The Staud girl is growing up. And so is Sarah Staudinger herself. As her brand’s number one customer , she has always designed clothes for herself and other women like her. “I think the clothes always react to my life, whether it be COVID or a personal matter like getting married. I create clothes for the real moments,” Staudinger said at a preview of her spring collection. “There’s a tree motif in our lookbook and imagery this season,” she added.
Her collection reflected that new journey. While previous Staud outings focused on travel and vacation wear, this season she emphasized making really good basics, including poplin button-ups, fitted blazers, gauzy culottes, and office-appropriate dresses. But Staudinger isn’t completely ready to give up her affinity for crop tops and matching sets. Midriff-baring tops, low-rise cargos, and fun knit sets were all present.
While her wedding might have been the catalyst for the emphasis on evening gowns for this collection, Staudinger also just wanted to create well-made and elevated gowns at a Staud price point for her customers. “People attend many events and weddings, and no one wants to spend their entire salary on gowns. We wanted to offer a variety to the customer, and our price point is a core part of our DNA,” said Staudinger. “We want the Staud woman to feel expensive, without it actually being expensive.
And with all Staud collections, there were accessories that will soon go viral on an Insta-Model or Staudinger herself. She focused on mini bags this season, launching the Shirley, Venice, and others which she said will still fit your phone, makeup, charger, and even your vitamins. And her new shoes, which include comfortable block heels and wedges, were all wear-tested by everyone in her office to make sure they can take you from work to a night on the town.
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