Last year, Rosso's enthusiasm trickled down to the family company as he spearheaded the creation of Brave Virtual Xperience, a unit within the OTB Group dedicated to Web3 projects for the group’s fashion brands.
, a platform dedicated to Diesel and NFT enthusiasts, offering limited-run NFT editions of fashion pieces to be purchased alongside actual goods and serving as a community-driven space allowing owners of Diesel NFTs to mingle and engage with one another via a dedicated channel on Discord.
“Fashion needs a youthful approach and be willing to play and experiment, trying to think out of the box, because these spaces are unspoiled and there are no written rules, you can always find new ways to interpret the brand’s creativity,” he offered. “We are social animals by nature, humans don’t really feel well, alone in virtual spaces without physically sharing their experiences,” Rosso said.
“Also, I have to say that the aesthetic taste we apply to the physical world cannot always be compared to that of people accustomed to living inside the metaverses. Something looking gimmicky and banal to us, maybe for a young guy spending lots of hours inside Decentraland is the epitome of good aesthetics… You always need to interpret [the] with different eyes, because you can’t take for granted that users consider the experience as poor,” he said.
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