As the climate crisis worsens, we will stop communicating the climate crisis with facts and stats—instead we will use stories.
4.4°C hotter than preindustrial levels by the end of this century. That was one of the IPCC’s sixth assessment report predictions for scenarios with either unabated emissions rise or immediate climate action. But unless you’ve pored over climate models and understand the intricacy of tipping points to a tee, it’s unlikely that you can visualize this outcome and truly imagine the severity of what’s to come.
The environmental crisis is one of overconsumption, carbon emissions, and corporate greed. But it’s also a crisis of miscommunication. For too long, hard data buried environmentalists in an echo-chamber, but in 2023, storytelling will finally enable a united global response to the environmental crisis. As this crisis worsens, we will stop communicating the climate crisis with facts and stats—instead we will use stories like Timothy’s.
Storytelling allows us to make sense of the world. Research from a multitude of fields suggests that story structures match human neural maps. What do a mother breastfeeding, a hug from a friend, and a story all have in common? They all release oxytocin, also known as the love drug. And it’s powerful: In a study by neuroscientist Paul Zak, participants who were given synthetic oxytocin donated 57 percent more to charity, and donated 56 percent more money than participants given a placebo.
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