Strava Premium's still worth getting, unless you're a Garmin power user
Strava has caused a bit of chaos with its first price hike in a decade, after a messy rollout of price increases that seem to vary wildly from user to user. People got angry, with some receiving increases of around 30%, while others got increases of around 67%. If you use one of theto upload your runs, rides and gym sessions to Strava, this news is going to affect you.
The company added: “In an effort to roll out pricing updates for our subscription, we made a mistake by not providing enough information directly to our community." It said it wasn't trying to hide the price changes, adding that"we also missed the opportunity to inform long-standing monthly subscribers that, by shifting from paying monthly to annual, they can avoid a significant price increase altogether.
As Strava's only price hike during a time when operations costs are skyrocketing and inflation is hitting businesses hard, I can accept this is a necessary evil.
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