The number of homes taking at least one streaming subscription in Western Europe is set to surpass North America next year.
Ampere estimates that Asia will end 2024 with 390.2 million subscription streaming homes, Western Europe with 110.6 million, and North America with 110.0 million. It estimates that North America will account for 49 percent of total global streaming revenue of $125.3 billion.
With countries outside the region forecast to drive streaming growth, North America will also no longer account for the majority of streaming revenue, for the first time falling below 50 percent of global streaming revenue in 2024, according to Ampere. The implications for content investment are “significant,” the firm highlighted. “Global streamers have been increasingly targeting
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