ICYMI: Style Q&A: Toronto-based clothing brand builds hype around four-letter words
founder Rachel Walderman, it’s a four-letter word. The Toronto-headquartered apparel and lifestyle brand offers limited-edition clothing drops that are designed to showcase “four words that compiles four letters, telling a short story.”Q. For those who aren’t familiar, what is 4 Letter Series?4 Letter Series is a premium apparel and lifestyle brand that delivers handcrafted, locally made products designed to bring you ultimate comfort and joy, with a focus on storytelling.
I wanted to create something more than just simply beautiful apparel. 4LS creates products that have personal meaning.Anyone can wear 4LS, but we’ve found our current customer to be between 25-45 years old, of all gender identities and expression.To date, we’ve had the privilege of collaborating with community leaders and creatives, all of whom happen to be extremely talented Canadian women, including Bianca Sparacino, Rachel Joanis, Madeleine Gross, and Noah Lehava.
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