Upgraded sandwiches are helping the chain drive sales.
Released in July, the Subway Series features 12 signature sandwiches that are grouped under four different categories: Cheesesteaks, Italianos, Chicken, and Club. Each category includes three sandwiches that can be ordered by name or number, replacing Subway's previous customization-focused ordering system.
"The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working," Trevor Haynes, President of Subway North America, said in the company's press release.The debut of the Subway Series is the sandwich chain's most significant menu update since the introduction of the Eat Fresh, Refresh campaign in July of last year.
Subway's same-store sales during the Subway Series' eight-week launch period increased by 7.4% when compared to the eight-week launch period of Eat Fresh, Refresh., sales increased by more than 12% for the chains more successful restaurants , which means Subway still has a significant number of underperforming locations in its portfolio.
Many of those locations are still facing post-pandemic traffic challenges, such as the units in Walmart stores, office parks, urban areas, and on college campuses.Brianna is the Editorial Assistant at Eat This, Not That! She attended Ithaca College, where she graduated with a degree in Journalism and a minor in Communication Studies.
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