'Suits' is Netflix's unlikely new smash hit -- and may also point to its future

Could a decade-plus-old, moderately successful cable show help Netflix Inc.'s business --- even reshape its content strategy?

Could a decade-plus-old, moderately successful cable show help Netflix Inc.’s business — even reshape its content strategy?

What’s more, in the past 30 days, “Suits” performance ranks in the top 99% of shows in the drama genre, according to Parrot Analytics. Its appeal is split about equally by gender , with those 23 to 39 years old making up the vast majority of the audience, at 72.1%. The news cycle could also be benefiting the show: National interest in crooked lawyers, convoluted conspiracies and dramatic cases is rising, at a time when Donald Trump has been indicted four times and faces multiple criminal trials. The former president is expected to be arraigned this week in Atlanta, where his mug shot is likely to be taken.

“Netflix has an uncanny way of resurrecting mediocre content when it was originally broadcast,” Vena said. “’Suits’ is a great example. It is not exactly ‘Hill Street Blues’ or ‘St. Elsewhere’ from a breakthrough dramatic content standpoint, but it is popular.”

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