At Hard Rock Atlantic City, the Eagles' playoff appearances have driven up sports book bets by about 30%.
, last year was a record year for Super Bowl bets. An estimated $7.61 billion was wagered in the U.S., up 78% from the year before.
"It just creates engagement throughout the entire game that really elevates the sport as a whole," said Patrick Glose, director of Ocean Casino Resort in Atlantic City.
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