Super Bowl ads go heavy on nostalgia and star-power

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Super Bowl ads go heavy on nostalgia and star-power
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NEW YORK (AP) — On the field, the Los Angeles Rams are facing off against the Cincinnati Bengals in Super Bowl 56. Off the field, Super Bowl advertisers aim to deliver a night of ads heavy wi…

By Mae Anderson | Associated Press

Kia showcases the Kia EV6, the brand’s first battery-electric vehicle, in its ad, along with a cute “robo dog.” Nissan gives a nod to its all-electric 2023 Nissan Ariya. Bud Light NEXT, a new zero-carb Bud Light brand expansion, showcases an NFT in its ad. And Facebook gives a glimpse of its vision of the metaverse in a humorous ad that shows a discarded animatronic dog meeting up with his pals again in the metaverse.Among the 30 new advertisers are several cryptocurrency exchanges. Advocates of the blockchain-based digital currencies that have captured the interest of investors and financial service firms alike, want to lure regular Americans too.

In a teaser, Verizon hints that it’s bringing back Jim Carrey to reprise his loathsome 1996 “Cable Guy” character for their ad. GM has enlisted Mike Myers for an “Austin Powers”-themed ad that features a reprise of his role as Austin Powers’ nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green and Mindy Sterling also join.

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