While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show kicking off between 8-830pm, a string of big name ads and a returning role for Taylor Swift
new statement from Drake’s legal team ahead of the Super Bowl halftime show, where Kendrick Lamar could reach ~100 million people at once with “Not Like Us”his and Kendrick’s label, Universal Music Group – not Kendrick himself – accusing the company or prioritizing profits, for a hit song calling him a pedophile, over the truth/his mental health.ad , invokes the power of franchise brands: Ryan Reynolds and Rob McElhenney’s Wrexham football club and, more entertainingly, Magic Mike.
It only gets worse for Drake, because it’s likely a stadium full of people will sing that line tonight. There’s almost no way Kendrick, who guested during Dr Dre’s half-time hip-hop bonanza three years ago, will leave the summer smash off the setlist. As for what else to expect … Collaborator SZA is confirmed to make an appearance.
As a football game, the Super Bowl has stayed pretty consistent in recent years – the Chiefs versus someone. As a spectacle of American capitalism, it has ballooned. The price of a 30-second spot this year – let alone the celebrities featured in them –, a new record for America’s most-watched game. Pre-game ads are also busting the bank, going for a reported $4m or so., the attention not seen as entirely worth the price.
Still rolling through the music performances prior to kickoff – Trombone Shorty and contemporary Christian singer Lauren Daigle, both natives of Louisiana, perform a jazzy version of America the Beautiful. Much more successful than Fergie’s infamously jazzy national anthem.this year! Missouri native Jon Hamm introduces the Kansas City Chiefs and noted Philly fan Bradley Cooper brings in his hometown Philadelphia Eagles.
Brad Pitt is making sure you know that football is culture. The actor just showed up in a PSA for … the Super Bowl? That was essentially a rambling collage of American propaganda. Appearing in New Orleans – an interesting choice, given thewith homes his foundation built there post-Katrina – Pitt waxes poetic on the football huddle as “a metaphor for our history” along with many platitudes on American unity, for a game Donald Trump is attending.
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